THE SPM℠AMERICAN HEALTH
& LIFE STUDY

Exclusively for SPM Clients

Do you know who is most likely to choose a different hospital than their doctor recommends? Or who is most influenced by quality rankings, and who doesn’t trust them? After asking 4,000 people, nationwide, to give us answers to hundreds of questions like these…we do. The SPM℠ American Health & Life Study doesn’t just produce statistics, it paints a whole picture of your consumers. Are they leaders or followers? More motivated by technology or compassionate care? These insights help you fully understand their beliefs and behaviors, and help us develop and execute creative concepts with greater impact and originality.